AI Insights · Timothy · October 2025
Top 5 Fashion Games in the Netherlands: Q3 2025 Performance
Explore the performance trends of the top 5 fashion games on a unified platform in the Netherlands during Q3 2025. Discover insights on downloads, revenue, and active users from Sensor Tower data.
In the third quarter of 2025, the top fashion gaming apps in the Netherlands displayed varied performance across downloads, revenue, and active user metrics, as reported by Sensor Tower.
Skincare Time: Makeover ASMR by DO VAN HUY showed a steady decline in weekly downloads, starting at approximately 2.8K and ending the quarter around 2K. Revenue peaked at $15 in late July but dropped to zero for the remainder of the quarter. Active users, however, saw a positive trend, climbing from 16.5K at the start to over 27K by mid-September.
Magic Fashion: Doll Dressup experienced significant growth in weekly downloads, beginning with just 202 and reaching over 5K in early September. Revenue was minimal, peaking at $13 in early September. Active users saw a dramatic rise, starting from 47 and reaching nearly 9.3K by the end of the quarter.
Beauty Blast: Makeover & Story from Pexix Inc. maintained a consistent revenue stream, peaking at $1.4K in early September. Downloads fluctuated, with a notable peak of 3K in mid-August. Active users decreased steadily from 2.9K to around 1.2K by quarter's end.
Fashion Queen: Dress Up Game, developed by AI Games FZ, saw moderate weekly downloads starting at 1.5K and declining to under 900. Revenue remained low, peaking at $51 in late August. Active users remained relatively stable, hovering around 25K throughout the quarter.
Hair Tattoo: Barber Shop Game also from AI Games FZ, had consistent weekly downloads, starting and ending the quarter around 1.5K. Despite no revenue, active users remained robust, averaging around 30K.
For more detailed insights and data, visit Sensor Tower.